Retail & Shopper Insights

Our team gathers data not only on your brand’s pricing, stock levels and sales volume across retail outlets such as stores and supermarkets, but also on that of your competitors. Our analysis helps you determine what is working, and which strategy to adopt next.

This Shopper Study analyses the performance of supermarkets and hypermarkets across the country by assessing the in-store and near-store behaviour of consumers towards them. This allows supermarkets and hypermarkets to determine their levels of popularity with consumers.

This report, revolving around the experience of the consumer and path to purchase, is targeted at the performance of malls in Mauritius. It helps to assess which mall is the most preferred, and why. This allows malls to better define strategies in order to retain current customers and to target new ones.

Category management is essential in making your products stand out on shelves across retail outlets. Our team tailor-makes planograms, specifically for your brand, to suggest an optimum display for your products. This exercise ultimately helps you maximise sales and better cater to your consumers’ needs.  

Kantar’s Market Monitor allows you to measure the performance of your brand and your competitors, and to determine your target audience. It helps you assess your market penetration, and gauge whether your strategies have had an impact on consumers.