Audience Insights

Understanding your audience in order to optimise your marketing and communication strategies.

With the ever changing individual needs, it is crucial to know and understand your audience in order to anticipate what they are looking for. Our tools help you achieve this to give you the edge when planning your marketing and communication strategy.

Despite the rapid evolution of the media landscape, traditional media are still impactful in the life of the Mauritian consumer. New touch points such as supermarkets and malls also influence consumers. Kantar’s Media Plan, a unique online tool, allows you to optimise your campaign budgets, based on recurrent insights on your target audience with regards to these touchpoints.

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Kantar’s Audience Tracker allows you to follow your target audience’s interactions with the media (day and time), and to observe the evolution of other touch points based on audience profiles. Get key insights on your audience based on different factors such as gender, age group, region and socio-economic categories.

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Kantar’s Share of Voice is a continuous monitoring of advertising expenses on television, radio, press and billboards. Our findings are then made available on an online report. This allows you to know where and how much your competitors are investing in their advertising campaigns.

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Ad Impact measures the key brand awareness indicators, and analyses the difference between those who saw an advertising and those who did not, to determine the effects of advertising exposure. It enables clients to review their media strategy and understand how media response varies by audiences, creative formats and media placements.

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