Market Research
and Insights

Our team of experts and researchers delivers action-oriented insights on your brand and/or your business, and also develops innovative strategies to help you overcome challenges and meet your goals. Using secondary data, qualitative and quantitative research methods, we seek out to understand the consumer, retailer and shopper in order to bring key insights to your business strategies. Operating in the Indian Ocean region for more than 25 years, we benefit from the support and trust of a worldwide network to introduce new research solutions and conduct international research.

Member of ESOMAR since 23 years
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More that 10,000 projects
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More that 2,500,000 conversations with consumers and citizens

ACTION-ORIENTED

TRUSTED METHODOLOGIES AND EXPERTISE

STRONG REGIONAL AND LOCAL MARKET KNOWLEDGE

INTERNATIONAL RESEARCH

Our Methodologies

QUANTITATIVE STUDIES &
BIG DATA

The latest technologies are used to improve the performance of our interviewers’ team and tele operators either full time or part time: GPS localisation, Computer-Aided Interviews, Interviews by email, online panel, retail census, studies on digital trends, etc.

Our teams benefits from the latest analysis techniques in data sciences through our international partner Kantar and its KANTAR network.

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QUALITATIVE STUDIES
AND IMMERSIONS

We combine marketing, strategy and innovation to provide meaningful insights that will help you understand your consumers, develop your business plans and achieve your objectives. From devising your communication plan to the creation of your brand book, we provide the strategic support that your brand needs.

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DESIGN THINKING

Innovation is at the heart of tomorrow’s performance. However, the traditional qualitative methods are not enough to shape tomorrow.

Kantar has implemented the Innovation Journey which allows to co-work with the customer on the products and services of tomorrow. Based on the latest techniques like design thinking and lean-startup, we build a long-term innovation journey.

The trainings of our internal staff are done by our partner AIM and D-School at UCT.

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AUDIENCE &
MEDIA

Media online and offline study, media planner tool. Our unique and interactive tool connects market data to agencies and advertisers to increase efficiency and enable communication plans to reach their targets.

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SOCIO – ECONOMIC AND
SOCIAL STUDY

Societal, social and economic studies are essential for development institutions and actors. Often sensitive, the information is collected and processed in a specific way. Our partner, Kantar Public, assists us in the development of new approaches.

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DATA MINING, SCIENCES
& SEGMENTATION

Using your internal data can help you to better understand your market. With the best techniques and our unique experience in data analysis, we carry out analysis and train your teams to use them internally (CRM, etc).

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